Deltran launches a new Authorized Reseller Program


As a 55-year-old family owned company, we are grateful to all of our distributors that have been an integral part of our success over the years.


We are pleased to announce the new Authorized Reseller Program. We have heard the many complaints regarding online pricing and MAP violations! It is our intent to clean up this part of our business. The Authorized Reseller Program is the first step in the process!


Over the past number of years, we have had multiple Battery Tender® counterfeit products and MAP violators diluting our best practice intentions to keep the market clean.


Every dealer is required to go online and register as an Authorized Reseller. After January 2020, Authorized Resellers will only be able to sell Battery Tender® or Hyperion® product to the authorized dealers approved by Deltran USA, LLC. We will update the sell list as each dealer is approved.


One of the key points of the Authorized Reseller Program is that a distributor, dealer, jobber or reseller will only be able to sell Battery Tender® or Hyperion® products through their brick and mortar store(s) or their own website. They will be prohibited from selling on any other online store, auction site or marketplace.

All Authorized Resellers will be required to register. Thank you for your continued business and support!